What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s un-paid or “organic” search results. A site’s search ranking directly corresponds to the amount of visits it will receive from the search engine’s users. SEO may target different kinds of search, including media (audio, image, video, etc.) search, local search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, Search Engine Optimization considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

Building a web presence with Search Engine Optimization in mind is the key to success. Can you imagine life without search engines? Did you know Google alone logs over 10 billion searches a month? Search is integrated into our personal and professional lives. We expect relevant and authoritative information instantly available at the click of a button. It seems pointless to build a great website if nobody can find it.

At Bend Web Design, we understand every business and market is unique. Our first step is to learn more about your business. We will work with you to understand your business goals and objectives. If your website doesn’t convert visitors to customers it has little value and that is where we can help. We will research relevant keywords and program your site with SEO in mind. Let Bend Web Design build your online presence.