Bend Web Design, located in beautiful Bend Oregon, is all about responsive, mobile ready web design. According to an article on CNN Money, in the United States mobile devices accounted for 55% of Internet usage while PCs accounted for only 45%. Responsive web design (RWD) addresses this trend. Given the increasing percentage of users accessing the web via mobile devices, it is important to make sure your content is optimized for mobile viewing. This is where responsive web design comes into play.

Until recently, websites were designed with the screen resolution of desktop and laptop computers in mind. With the advent of mobile, internet ready technology (smartphones, tablets, etc.) it was time for web designers to adapt. Many different approaches were tried, but today responsive web design (RWD) stands above the rest.

The term responsive web design (RWD) was coined by Ethan Marcotte in a May 2010 article in A List Apart. In his 2011 book, Responsive Web Design, Ethan Marcotte described the theory and practice of responsive web design (RWD).

.net magazine listed responsive web design (RWD) as the #2 Top Web Design Trends of 2012. According to Mashable, 2013 was the Year of Responsive Web Design. Forbes made their opinion clear in the March 2013 article Why You Need to Prioritize Responsive Design Right Now, having a mobile version of your website is no longer enough. Jody Resnick, CEO of Trighton Interactive, stated in his interview with Forbes “Responsive websites simplify internet marketing and SEO. Instead of having to develop and manage content for multiple websites, businesses with responsive sites can take a unified approach to content management because they have only the one responsive site to manage.”

Because responsive web design (RWD) eliminates the need for multiple sites to handle multiple types of devices, it is the clear winner. Not only does it make site management simpler, it also gives the user a more consistent experience. The same content is presented but in a format that more readily fits whatever device they are currently using. As more internet usage shifts to mobile devices, responsive web design (RWD) will become even more prevalent. Responsive web design (RWD) is here to stay. Trust Bend Web Design, in beautiful Bend Oregon, with all of your web design needs.